If you’ve ever thought that some of the things you hear from agencies exaggerate the facts a little or even stretch the truth.
After a 7 agency pitch, we are delighted to have been appointed by Fiat to create an integrated campaign to support the launch of the New Doblo. The campaign will include DM, On-Line, POS, Literature, Partnerships and Experiential.
More news to follow!…
We got exactly what we wanted for Christmas when Esporta Health Clubs appointed us. Our integrated campaign designed to promote the brand and to recruit new members is now up and running. See the work
We are delighted to announce that Melanie Howard has agreed to join The Communications Agency as Director of Insights.
Providing clients with accurate insights into Consumer behaviour, thoughts and attitudes is essential in today’s ever-changing world. Understanding how ‘always on’ communications, the economy and convergent technologies are affecting how consumers relate to Brands is never more important.
Melanie has worked with us for over 20 years and we are delighted to now finally formalise the relationship!
Melanie is a regular broadcaster and advises Global corporations and business leaders. We look forward to bringing Melanie’s wealth of experience to add value to our clients’ business.
Understanding shifting spending habits can help businesses through difficult times, a new report finds
The Communications Agency (TCA), an independent marketing company, has used original research to uncover the changing attitude of consumers in the recession. The report, ‘The Crisis of 2008: Impacts on Consumers in 2009 and Beyond’, found that although individuals are worried about the economy, there are positives.
More than half of Brits are pleased that a recession and its accompanying financial restraints means there is less pressure to go out. Aided by marketers pushing a stay-at-home culture to sell their products, 85% are spending their leisure time with friends and family, according to research from The Communications Agency (TCA).
We have seen leisure intensification over recent years and leisure has become central to who we are and how we live our lives.
In March 2009 we completed the second stage of our research into the impact of the recession on the UK consumer. This stage of “The upside of down” looked at how the current climate was impacting consumers’ leisure time.
Bob Monkhouse becomes the first dead person on Twitter. Look him up @bob_monkhouse and he’ll regale you with a mixture of jokes, news from the Prostate Cancer Research Foundation and the occasional shake of his collecting tin. He already has a sizeable following which is growing all the time. Read the rest of this entry »
Category M prices (for medicines) are set by the Department of Health. When these prices fluctuate, it can cause Pharmacy businesses short term problems with their cash flow. RBS Invoice Finance has specifically designed products to help deal with these Category M problems. The Communications Agency’s carefully targeted banner and skyscraper campaign, features a soluble aspirin dissolving away Category M ‘headaches’.
Our first campaign for Mecca Bingo, announcing double jackpots on machines in their Amusements area, breaks this week. The “Double Bubble” message is being conveyed by in-club posters, leaflets, balloons, illuminated displays and T shirts.