Prostate Cancer Research Foundation ‘give a few bob’ campaign : Back
Despite being the most common male cancer (it kills a man every hour in the UK), research into prostate cancer is massively underfunded and far too little is known about the disease. Our challenge was to connect strongly with men, lower the embarrassment associated with the disease, encourage donations and put prostate cancer on the national agenda - all on a virtually non-existent budget.
The campaign was centred on a microsite www.giveafewbob.org, where people could make donations and see a film of the late Bob Monkhouse, apparently back from the dead to poke fun at the disease that killed him. The campaign went instantly viral, made headlines in the national press and was featured on National TV news. Meanwhile, our £50,000 budget generated over £3.5 million of media exposure and the charity’s income doubled. Perhaps most telling of all, Mark Emberton MD FRCS (Urology) says, “I’ve seen a marked increase in patients being tested and diagnosed early thanks to the Bob campaign. It’s saving lives." (You can find out more at www.thepcrf.org)
Prostate Cancer Research Foundation ‘Give a few bob’ campaign : Back
Despite being the most common male cancer (it kills a man every hour in the UK), research into prostate cancer is massively underfunded and far too little is known about the disease. Our challenge was to connect strongly with men, lower the embarrassment associated with the disease, encourage donations and put prostate cancer on the national agenda - all on a virtually non-existent budget.
The campaign was centred on a microsite www.giveafewbob.org, where people could make donations and see a film of the late Bob Monkhouse, apparently back from the dead to poke fun at the disease that killed him. The campaign went instantly viral, made headlines in the national press and was featured on National TV news. Meanwhile, our £50,000 budget generated over £3.5 million of media exposure and the charity’s income doubled. Perhaps most telling of all, Mark Emberton MD FRCS (Urology) says, “I’ve seen a marked increase in patients being tested and diagnosed early thanks to the Bob campaign. It’s saving lives." (You can find out more at www.thepcrf.org)
Prostate Cancer Research Foundation ‘give a few bob’ campaign : Back
Despite being the most common male cancer (it kills a man every hour in the UK), research into prostate cancer is massively underfunded and far too little is known about the disease. Our challenge was to connect strongly with men, lower the embarrassment associated with the disease, encourage donations and put prostate cancer on the national agenda - all on a virtually non-existent budget.
The campaign was centred on a microsite www.giveafewbob.org, where people could make donations and see a film of the late Bob Monkhouse, apparently back from the dead to poke fun at the disease that killed him. The campaign went instantly viral, made headlines in the national press and was featured on National TV news. Meanwhile, our £50,000 budget generated over £3.5 million of media exposure and the charity’s income doubled. Perhaps most telling of all, Mark Emberton MD FRCS (Urology) says, “I’ve seen a marked increase in patients being tested and diagnosed early thanks to the Bob campaign. It’s saving lives." (You can find out more at www.thepcrf.org)
Prostate Cancer Research Foundation ‘Give a few bob’ campaign : Back
Despite being the most common male cancer (it kills a man every hour in the UK), research into prostate cancer is massively underfunded and far too little is known about the disease. Our challenge was to connect strongly with men, lower the embarrassment associated with the disease, encourage donations and put prostate cancer on the national agenda - all on a virtually non-existent budget.
The campaign was centred on a microsite www.giveafewbob.org, where people could make donations and see a film of the late Bob Monkhouse, apparently back from the dead to poke fun at the disease that killed him. The campaign went instantly viral, made headlines in the national press and was featured on National TV news. Meanwhile, our £50,000 budget generated over £3.5 million of media exposure and the charity’s income doubled. Perhaps most telling of all, Mark Emberton MD FRCS (Urology) says, “I’ve seen a marked increase in patients being tested and diagnosed early thanks to the Bob campaign. It’s saving lives." (You can find out more at www.thepcrf.org)