NatWest & RBS Cashflow Report campaign : Back
At the start of 2009, challenged by the harsh realities of the economic climate, we worked with RBS to produce a report on cash flow to help small and mid-sized businesses. We used a variety of media - DM, online and advertising - to encourage customers to download the report as lead-generation for face to face meetings with a relationship manager: the response from customers was double the target set.
NatWest & RBS Cashflow Report campaign : Back
At the start of 2009, challenged by the harsh realities of the economic climate, we worked with RBS to produce a report on cash flow to help small and mid-sized businesses. We used a variety of media - DM, online and advertising - to encourage customers to download the report as lead-generation for face to face meetings with a relationship manager: the response from customers was double the target set.