Confessions Of A Shopaholic and o2/Nokia Partnership : Details

Confessions Of A Shopaholic and o2/Nokia Partnership : Back

We negotiated a partnership with both o2 and Nokia to create a promotion aimed at young females who like to shop. Upon purchasing a participating Nokia handset, customers received up to £100 worth of Arcadia stores vouchers. Supported by an integrated campaign which included press and online ads and retail window displays, the promotion was a great success for all parties and achieved massive standout for the film.